2/7/2024 0 Comments Equinox hotel nyc opening![]() There is a 60,000-square-foot Equinox gym (non-hotel guest Equinox members can use it too) with a lap pool and two plunge pools. Then, there’s the special black out shades and silent air conditioning system. Guests can also meet with certified behavioral sleep coaches. ![]() There are 212 rooms and suites that will have a minibar with 70 (!) healthy food options, magnesium-based sleep supplements, face masks, a brain-fog-fighting elixir, condoms and massage oil. The new hotel spans floors 24 to 38 of a 92-story building - below that will be Equinox’s corporate headquarters and the floors above the hotel will house condominiums. Sounds a bit like a more trendy Westin hotel, no? Their Equinox Hotel concept is to create a luxurious experience that combines fitness, well-being, and rest. Equinox is calling their hotel “ the center of the new cultural crucible of New York City.” Whatever that means. Hudson Yards is a new (and controversial) urban development project that is being managed by the parent company of Equinox. ![]() The first Equinox Hotel is now open in the far-west side development that is Hudson Yards in New York. And now, they’re attempting to redefine the hotel space with Equinox Hotels. They’ve done a bunch of unique partnerships like with Delta to combat the effects of jetlag. While the value of a $400 gym membership can be debated another time, Equinox has without a doubt created an incredibly strong brand as the company that first created the concept of a luxury gym. Oh, you’re there to work out? Yes, they have that too. Some locations can even press your suit, massage your sore body, and babysit your kids. Refresh with Kiehl’s branded shower products. Cool off with a chilled eucalyptus towel. Then, There’s The Equinox Hotel Brand Video….Equinox’s Incredibly Slick (Slightly Obnoxious) Marketing.
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